Problem in. Solution out. Outcomes delivered.
Software lived on servers you could touch. The idea that applications could be delivered as a service was still a bet, not a business model. A small number of people believed it would pay off. We did too: aspol (application service provider on-line). Software would become a service. It did.
SaaS became the dominant model. Tools proliferated. Thousands of them. Businesses assembled vast toolchains and hired armies to operate them. But tools don't solve problems. People do. More tools. More headcount. New problems.
The era of selling tools is ending. We start where it matters: with your strategy, your objectives, the detail that determines how something actually works. Then we design, build, and support the solution. Software is the method. The outcome is the product.
What comes next won't be sold.
It will be delivered.